Abstract:
ourism is a unique social institution that organically combines complex opportunities to influence society. For this
reason, tourism is rightly considered one of the fastest growing sectors of the world economy and an important source of
income and jobs. Modern tourism is closely linked to the social and economic well-being of many countries, especially
developing countries and their environment. Sustainable tourism has become a trend due to the negative impact of human
society on the environment through production and consumption. Therefore, tourism aims to contribute towards solving the
problems and challenges associated with the development and implementation of monitoring tools for the impact of
sustainable tourism on sustainable development, which contributes to job creation, development of local culture and national
products.
The animation activity occupies one of the leading positions in the structure of hotel complexes and is directly
related to other services that are of decisive importance in ensuring successful operation in the tourism market. Animation is
a profitable solution in hospitality in any adverse situation, such as weather conditions, traffic jams and others. Thanks to
animation, tourists experience positive feelings and tend to visit the exact tourist destination they have already been to
several times. Animation activities represent an opportunity to implement sustainable tourism practices. The aim is to
minimize the negative effects of tourism activities and maximize the positive aspects.
