Abstract:
Travel blogs are promotional tools within the marketing mix, which is part of the Public
Relations component, and is frequently used to promote a tourist destination or objective.
According to the theme of the blog and its adaptation for users, it becomes an information
base for the potential consumer of tourist services, because from the posted articles, the
potential tourist is informed about the security of the destination, how to get there, prices,
accommodation and food services. and the pleasant or less pleasant experiences that the
blog author felt.