Abstract:
The objectives of the research aim at: the conceptual approach and the particularities of
the tourist destinations; identifying the role of travel agencies in promoting travel destinations; finding the particularities and the role of the strategy for promoting tourist destinations; analysis of the field of activity and the characteristic of the travel agency Melissa
Travel; research of the services and typology of tourist destinations of the travel agency
Melissa Travel; research of promotion strategies used within the Melissa Travel agency;
finding state regulations and the activity of travel agencies in the Republic of Moldova;
implementation of strategies for promoting tourist destinations within the travel agency
Melissa Travel.