Abstract:
Being considered the poorest country in the European area, however Moldovan
roads run a large number of large luxury cars that Europeans who come to the
country, are amazed how the Moldovans living. This phenomenon reflects a certain
way of organizing everyday life, a way of thinking and acting, specific behaviors and
collective representation of all members of society. The articleă“Theăconsumerăcultureă
ofăcarăbrandsăinăMoldova:ăaspectsăofăformationăandăresearch”ăhighlightsăaăproblemăofă Moldovan society that has not been studied from a sociological perspective. The
research took into account the system of explicative factors of consumer behavior,
including social, cultural and individual factors.
