Abstract:
The article includes theoretical, methodological and practical aspects regarding influence of the phenomenon of reading on personal development. The purpose of the article: making evident and substantial the key elements regarding the phenomenon of reading as a transforming factor of human personality in cultural context. The paper addresses some aspects related to the evolution of the reading phenomenon; the text as a component part in the reading process; approach existential hermeneutics as a mode of worldly experience; the impact of reading on the development of the human personality. Scientific novelty of the article consists in making evident the importance (and existed problems) of reading at the global level as well as the need to rediscover and reinvent reading techniques that can be applied in human activity.