ABORDAREA CULTURII PRIN PRISMA MARKETINGULUI

Popa, Eugeniu; Cavcaliuc, Ina

dc.contributor.author	Cavcaliuc, Ina
dc.contributor.author	Popa, Eugeniu
dc.date.accessioned	2021-06-25T09:22:55Z
dc.date.available	2021-06-25T09:22:55Z
dc.date.issued	2011
dc.identifier.citation	CAVCALIUC, Ina; POPA, Eugen. Abordarea culturii prin prisma marketingului. In: Studia Universitatis Moldaviae.Seria Ştiinţe Exacte şi Economice: Matematică. Informatică. Fizică. Economie. Revistă științifică. 2011, nr. 7(47), pp. 235-238. ISSN 1857-2073.	en
dc.identifier.issn	1814-3237
dc.identifier.uri	http://studiamsu.eu/nr-7-47-2011/
dc.identifier.uri	http://dspace.usm.md:8080/xmlui/handle/123456789/4591
dc.description.abstract	As the cultural sphere is a part of the social aspect of human activity, the application of marketing strategies in the cultural institutions would help the cultural policies to be more effective, as the marketing research could highlight both the opportunities that should be exploited, and the weakness that should be eliminated.	en
dc.language.iso	ro	en
dc.publisher	CEP USM	en
dc.subject	domeniul culturii	en
dc.subject	marketingul în cultură	en
dc.title	ABORDAREA CULTURII PRIN PRISMA MARKETINGULUI	en
dc.type	Article	en