Abstract:
mpression management is the process through which people try to control the impressions other people form of
themselves. It is a goal-directed conscious or unconscious attempt to influence the perceptions of other people about a
person, object or event by regulating and controlling information in social interaction. For our research we have selected
a series of interviews with various public persons from vari
ous fields (political/ economic/, medicine, TV, artistic a. o.)
from VIP- Magazine. We aimed to identify strategies of self
– introduction applied in the public sphere. The interviews
from this magazine represent excellent pieces of study material
in order to identify strategies of impression management,
as the interviewed persons are aware that the information they
deliver will be read by a broad range of people, so that
they are once again motivated
to present themselves in a favorable light.
Possibly, they might
even „retouch” some
aspects of the social self, offe
ring some additional explanations or justifi
cations. Both for the analysis of images and
texts, we have outlined two directions: institutional self
presentation and spontaneous se
lf presentation, identifying a
series of scenarios.
