Abstract:
There are all the challenges in order to develop the internal tourism in Moldova. There has been a remarkable growth in
tourist arrivals in the latest years. In such a way, the marketing strategy sets the most effective approach in order to be
applied to achieve the marketing objectives. The marketing strategy should be reviewed and modified, if necessary,
depending on markets trends and any changes in development of the tourism internal product. The industry must be
prepared to be flexible, innovative and responsive to the emerging market trends.
