UTILIZAREA MIX-ULUI DE MARKETING EXPERIENŢIAL ÎN EFICIENTIZAREA PLANIFICĂRII STRATEGICE A COMPANIEI
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UTILIZAREA MIX-ULUI DE MARKETING EXPERIENŢIAL ÎN EFICIENTIZAREA PLANIFICĂRII STRATEGICE A COMPANIEI
Mursa(Savin), Felicia
URI:
http://dspace.usm.md:8080/xmlui/handle/123456789/14056
Date:
2024
Abstract:
The study reveals the effectiveness of using the experiential marketing mix in establishing marketing strategies within a company.
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