Abstract:
The relevance of the research topic of social media marketing (SMM) is very big in today’s
digital age, especially for businesses operating in the clothing industry. With the rise of
consumer use of social media platforms, SMM has become an essential tool for companies
to reach their target audience, build brand awareness and engage with customers. Clothing
brands, in particular, can greatly benefit from SMM as it allows them to showcase their
products, share their brand story, and connect with customers on a personal level. SMM
also provides clothing brands with a cost-effective way to market their products as it allows
them to reach a large audience at a relatively low cost compared to traditional marketing.