Abstract:
Marketing is the process by which the necessary and sufficient conditions are
created so that the customer is convinced that he has made the correct decision to buy the
product we have proposed to him. The key concept in this definition is the process, because
until the appearance of the service or product on the market, a sequence of essential
operational activities is carried out and the marketing activity involves the research,
promotion, sale and distribution of products or services. The classic marketing concept
assumes that economic entities have the ability to thrive, identifying the current needs and
desires of customers in the target group and meeting these needs and desires more efficiently
and effectively than competitors. The focus is on meeting the company's short-term sales,
growth and profit needs, giving customers what they want now. However, satisfying the
immediate needs and desires of consumers does not always serve the future interests of
customers or the business.