PROIECTAREA CAMPANIEI MEDIATICE: CONCEPERE ŞI IMPLEMENTARE

Abstract

The positive results achieved by a media campaign are directly proportional with the efforts of designing this media product. The investigation of the limits of the environment can be the source of ideas for a press campaign, but this is not the only step that requires time and a lot of work. The article below presents a theoretical vision of how a campaign is designed by an editorial team, what are the most relevant issues on it bases, what are the phases of implementation and points on the steps that need special approaches. The author mention that this is a general view of the media scientists on how a campaign is designed, the each case is individual and depends of the aim, the audience, the selected strategy, the channel of distribution etc.