Abstract:
Reportage, as an informative species, is the one that transmits the
atmosphere, the details and the semnification of the event. Either newspaper, radio or
TV, they use different means and techniques of presenting. The one technique that
applies to all of them is the presence of the journalist at the event. This is a mandatory
for this species because it contributes to the transmission of the event by reffering to
facts, dates, figures, witnesses, participants, but also to our attraction, the consumers, in
the center of the event. This happens despite the emotions and the feelings of the
reporter. For the TV reportage, thanks to the sound, image and perword the reporter
creates and shares a true show. The shows persuasion potential can contribute to a
more profound understanding of the event, but also can change the initial message of
the product, leading to manipulation.